The time is fast, unconsciously, halfway through 2018. For the mobile phone market, this half year can be described as brilliant.
The arrival of a large wave of Android Liu Haiji is expected, and then OPPO, vivo's comprehensive screen new ideas are eye-catching; mobile phone main battlefield moved to take pictures, Huawei Leica three photos refresh DxO Mark list; uninterrupted The gap between the new product launches was accompanied by the ZTE crisis, the Android/iOS update, and the finalization of the 5G final standard.
10. The rise of fingerprint recognition under the screen
The rise of the full screen has caused most mobile phones to move the front fingerprint recognition to the back, not to mention that the opening of the hole is not very beautiful, and the rear fingerprint recognition is not as convenient as the front. iPhone X and OPPO Find X enable structured light face recognition, while vivo's on-screen fingerprint recognition technology gives users a choice of both full screen and front fingerprint recognition.
After displaying the technology on the CES2018 held in January, vivo quickly put the screen fingerprint recognition technology into mass production. From vivo X20 to vivo X21 to the recently released vivo NEX, the screen fingerprint recognition technology has come to the third generation. The greatly improved accuracy and very high recognition success rate are comparable to traditional fingerprint recognition solutions. Unfortunately, there is only a delay of about 1 second when unlocking.
9, blockchain chaos remains
From a unit price of nearly $20,000 to a current price of $6,000, in the first half of 2018, Bitcoin suffered from Waterloo. Throughout the blockchain market, all kinds of altcoins are emerging one after another, and even micro-businesses are joining the ranks of speculative coins. We can say "quote chaos" to the blockchain.
And just as the chaos in the blockchain field continues, there are still some mobile phone manufacturers who have also made up their minds. Lenovo S11, Changhong R8 and even HTC Exodus have released their own blockchain phones. However, they did not disclose the blockchain technology used by mobile phones, nor did they provide specific information about the so-called encryption function. It is not realistic to rely on the poor computing power of mobile phones to mine. These blockchain mobile phones are inevitable. Suspects of hot spots.
8, game phone returns
Just a few years ago, there were business mobile phones, music phones, and camera phones on the market. However, as the functions of mobile phones became more comprehensive in the past two years, these classification methods have gradually been abandoned. However, with the rise of the king's glory and the mobile game, in the first half of this year we saw a familiar mobile phone category return & mdash; — game phone.
As early as last November, Razer launched the Razer Phone in foreign countries, but the screen and the name of the lamp factory with 120Hz refresh rate did not lead the market. In China, where the mobile game has a broad mass base, the Nubian Red Devils mobile phone and the Black Shark game mobile phone meet in a narrow way, making people think that the spring of the game mobile phone seems to be coming.
The Nubian Red Devils phone has become a chicken weapon with RGB lighting, professional game optimization and excellent heat dissipation, while the black shark game phone has more complete e-sports attributes, all-round flagship configuration, and equally efficient heat dissipation. The way, as well as the addition of the gamepad, has been morphologically close to the handheld. However, in the case that the performance of the flagship mobile phone can not open the gap, the game phone still needs more innovation to attract players.
7, Samsung's domestic sales are dismal
The rise of domestic mobile phones has caused many foreign manufacturers to get into trouble in the Chinese market. Apple can still fight with the iOS system, but Samsung is not so lucky, their sales in the country are not in the top 5, can only rank among Others.
In the sales statistics of the first quarter of this year, Samsung is still the most mobile phone manufacturer in the world, but when it comes to China, the competition between Apple, Huawei, OPPO, vivo and Xiaomi is fierce, but there is no Samsung mobile phone. Of course, Samsung is also aware of this problem and has acted. They recently released the A9 Star for the Chinese market, and also invited Huachenyu to make endorsements. These can be seen as close to domestic users. However, it is not difficult to leave the Others queue on the domestic sales list in the second half of the year.
6, No.1 dual terminal service is opened
The LTE feature of Apple's Apple Watch 3 high-end version was once a display, but this situation changed in the first half of 2018. Unicom and Mobile have successively launched the eSIM No.1 dual terminal service, enabling Apple Watch to get rid of the phone and send and receive WeChat.
Of course, the arrival of eSIM is not only for smart watches, car networking, smart home products can get a broader application prospect with the help of eSIM, but to play the full power of eSIM, perhaps have to wait for 5G arrival.
5, full-featured 5G standard release
On the morning of June 14, the 3GPP Plenary (TSG#80) approved the fifth-generation mobile communication technology standard (5G NR) independent networking function freeze, plus the non-independent networking NR standard completed in December last year. 5G finally completed the first phase of full-featured standardization work in the first half of 2018.
The completion of the 5G standard is very important for the 5G SA system. This standard not only provides users with higher speed broadband, but also can meet the communication needs of different industries through an open and flexible design. In addition to mobile phones, 5G will bring about earth-shaking changes in the related industries such as the Internet of Things, the Internet of Vehicles, and Industry 4.0.
4, ZTE crisis and reconciliation
ZTE has achieved the most beautiful transcripts in recent years in 2017. Not only the wireless network, optical transmission and data communication products are outstanding, ZTE's mobile phone business has become the fourth in North America with 8% market share. How can they think of a storm in front of their eyes?
In April this year, the United States imposed ZTE’s export control measures for seven years on the grounds that it had exported US products to Iran without the permission of the US government and impeded justice. If the ban is really implemented, ZTE will not be able to source chips from upstream US manufacturers, so this blow is undoubtedly fatal. Fortunately, 53 days later, ZTE reached a settlement agreement with the US Department of Commerce, and the ban was lifted. However, ZTE will pay a large fine and be forced to adjust its top management.
In the context of the Sino-US trade war, it is difficult to say that ZTE’s punishment is a simple economic problem. However, once it is banned, the company immediately falls into a lockout dilemma and exposes some of the fate of the domestic high-tech industry. They are blindly pursuing hotspots, but they are seriously under-invested in the research and development of the semiconductor industry. If they cannot change similar styles in time, I am afraid that such a crisis will not be less.
3, Leica three-shot fun night shooting
What are the most advertised keywords at the launch of many new mobile phones in the first half of 2018? camera. From the Samsung Galaxy S9 to the Xiaomi MIX 2S, taking pictures has become a highlight of the mobile phone. The arrival of Huawei P20 Pro gave a conclusion to who is the strongest camera phone today. Its Leica three-shot scored an amazing 109 points on the DXO Mark.
Three Leica lenses, up to 40 megapixels, 4 pixels in one, 2 & mu; m unit pixel size, with AI anti-shake technology, 5 seconds handheld exposure, 4D prediction chase and other algorithms, regardless of day and night, Huawei The P20 Pro has excellent image quality. The statement that it can single out the flagship micro-single may be too exaggerated, but in the mobile phone, the Huawei P20 Pro's photo effect is indeed one of the best.
2, iOS, Android version update
In May and June of each year, both Google and Apple will offer a developer version of the next-generation mobile phone system. Android P and iOS 12 arrived on schedule at their respective developer conferences. There aren't many surprises in the new system, but the two sides coincide at one point.
Android P borrows from iOS, cancels the traditional interaction of the three King Kong, brings gestures, other new features such as enhanced AI, adapt to bangs, new do not disturb mode, does not seem to be a big change. And iOS 12 is also lackluster, upgrade AR, optimize Siri, update notification system, Apple's innovation seems to be "tribute" " third-party App is mostly composed.
It is worth noting that in the era when everyone's daily life is inseparable from mobile phones, the two technology giants are also concerned about human-machine relations. Android P and iOS 12 have joined the time management app to monitor, count, and even limit user access to the phone. From the idea of increasing the sensitivity of mobile phones to users to encourage users to return to real life, this change also reflects Google and Apple's reflection on human-machine relations. But apart from technology companies, this issue is also worthy of serious consideration by each of us.
1, Liu Haiping's tide and breakthrough
After the Apple iPhone X took the lead in adopting the bangs model last year, everyone can already think of it. In 2018, there will be a big wave of Android phones coming. Samsung and Sony insisted on not shaving the bangs to the new machine, but OPPO, vivo, Huawei, and Jiajia apparently did not have much concern. Xiaomi’s eighth anniversary mobile phone millet 8 is even closer to the iPhone X, and the time is bangs. Quickly swept the domestic Android mobile phone ring.
And just as we thought that Liu Hai would rule 2018, the limit of the full screen would be the most beautiful of the hammer R1, or the thick chin like the millet MIX series, the vivo NEX and OPPO Find X turned out. Both phones hide the camera module and add mechanical structure, whether it is the vivo NEX lift front camera or the OPPO Find X more aggressive "slider" module to get the front and rear camera, they have successfully improved The screen ratio also eliminated the bangs.
OPPO, vivo's pursuit of comprehensive screen breakthroughs makes people feel that domestic mobile phones have finally become innovators from followers. Whether the two manufacturers can become leaders in eliminating bangs, let us wait and see.
Wonderful Continuation in the second half
The mobile phone update iteration frequency is high, the speed is fast, and the pursuit of new technology is never ending. In the first half of the year, the mobile phone market hotspots have been wave after wave, and we can still see that it will not be calm in the second half of the year. Faced with the pressing of domestic mobile phones, how traditional Chinese brands such as Apple, Samsung and Google will fight back, and what new technologies will be brought about by the new iPhone, Galaxy Note 9 and Pixel 3, which is worth our expectation. In terms of the communications industry, whether ZTE can restore its vitality, how the blockchain will be its own name, and whether the 5G deployment will be smooth sailing is also worthy of our attention.